A new chapter begins for American Disney+ users: rules will change and shared access will be limited
For many fans of series and movie marathons, a new era is coming for platform releases which marks the end of a golden era. Disney+ is about to change the game with Hulu and ESPN+ with a new policy on password sharing. The news comes directly from Disney CEO Bob Iger, who during a recent meeting with CNBC revealed plans to launch in June and promised how we’ll experience the streaming experience.
The beginning of the last for free access
This change did not come out of nowhere. Following in Netflix’s footsteps and ending the era of account sharing, Disney is looking not only to control access to its content, but also to open up a new revenue stream. Although it may seem like a severe blow to those who are used to enjoying their favorite series and movies in other people’s accounts, this step has a clear objective to clean the house and make each user pay the appropriate price.
The first phase of this plan will start in June in “a few countries and markets”, which will be fully implemented in September. Although specific details about the affected regions are still under wraps, the message is clear: the days of outdoor shared access are numbered.
This is not just a policy change; It is a long-term strategy focused on increasing profit margins and ensuring sustainable growth of the platform. For Iger and his team, it’s a critical step in the future of Disney+, which promises to further strengthen its position in the competitive streaming market.
Because now?
The decision to end password sharing is not trivial. It comes after watching Netflix’s impressive success implementing a similar policy. The benefits of a leading streaming platform are evident, showing that the path to greater profitability may lie in controlling access to content.
Other streamers followed suit, marking a before and after in the industry. For Disney+, this is a critical moment. With just a few months to go before the new policy goes into effect, it’s a call to action for those who still entertain platform content with shared accounts.
For fans, this might be the perfect time to finish that pending marathon, especially if you’re one of those still using your familiar Disney+ account. Time is running out, and June is around the corner.
What does it mean to you?
While some may see this as the end of an era, it’s an opportunity to redefine the streaming experience. With the option to add users outside of the home for an additional cost, Disney+ is looking for ways to keep up with the needs of its audience while maintaining the integrity of its business model.
For true fans, those who live and breathe the Disney, Marvel and Star Wars universes, now may be the time to consider your options. Time to get your own account or join the Disney+ Club? What is clear is that the streaming world is evolving, and we are evolving with it.
With the entertainment industry in constant flux, this promises to be just the beginning of a new chapter in the Disney+ story. As we get closer to June, the expectations are increasing. Will we be ready for what’s coming? Only time will tell, but one thing’s for sure: streaming will never happen.