The producer of Spider-Man: Crossing the Multiverse has come out in defense of Spider-Man following Sony CEO’s statements about implementing AI in his future films.
It all started when Sony CEO Tony Vinciquerra confirmed that the company would integrate AI into its next projects to cut costs. This statement sparked concern among fans, especially the Spider-Man: Beyond Spider-Verse franchise known for its unique art style. A fan expressed his concern on social platform X asking Sony AI to remove this particular film.
Commitment to protect human creativity
Producer and co-writer Christopher Miller was quick to respond, reassuring fans. “Beyond Spider-Man, there is no artificial AI and there never will be,” Miller said. “One of the main goals of the films is to create a new visual style never before seen in a studio computer-animated film, not to steal the general average from other artists’ work.”
The sequel to the movie It started in 2018 with Spider-Man: Crossing the Spider-Verse, then Spider-Man: Crossing the Multiverse in 2023. Both films received critical acclaim and were nominated for an Academy Award for Best Animated Feature. Into the Spider-Verse, taking the prize. Beyond Spider-Man had a March 2024 release date, but has been pulled from the calendar in 2023, with no new date set yet.
Miller emphasized the importance of creativity and originality in the Spider-Verse movies. “One of the main goals of the films is to create a new visual style never before seen in a studio computer animated film, not to steal the general average from other artists’ work,” Miller reiterated to the team in a statement. Commitment to accuracy and innovation.
An unstoppable trend
Meanwhile, Sony’s push to implement AI stems from its desire to reduce costs in film production. Vincicurara said at a Sony investor event that the biggest problem with filmmaking today is its high cost. “We are very focused on AI. The biggest problem in making a film today is the cost. We are looking for ways to produce both films for cinema and television in a more efficient way, mainly using AI,” he explained.
Sony’s adoption of AI could have a domino effect, with other studios following suit. While the use of AI promises to make film production more efficient, a commitment to AI-free art beyond Spider-Man is a respite for those who value human creativity.
The battle between AI and human creativity
Although it doesn’t have a release date yet, the prospect of AI Beyond Spider-Man ensures that fans can expect a truly unique viewing experience thanks to the creative vision of its creators. With the precedent set by its predecessors, anticipation for this sequel is high.
The film industry is advancing in technology and promising that artificial intelligence will revolutionize the production. However, movies like Beyond the Spider-Verse remind us of the importance of human creativity and originality, values that should not be lost to efficiency and cost reduction.
As Sony moves forward with its AI strategy, Christopher Miller’s promise to keep Spider-Man AI-free will make a strong impression on fans, ensuring that the genius that has defined the franchise so far remains.