
In the Annals of Mecha animates History, Macross He has been standing as one of the biggest brands of the genre since the early 1980s of the franchise. While Macross could be second at the Gundam mobile costume Franchise, the series also sculpts a very different path in the genre. This is mainly due to the musical aspects of the anime, which are now more essential than ever.
Macross“ The most unique element is to combine the music with mechaReflecting different musical trends throughout Japan. Although this has been able to be broken in the past, the growth of Asian musical idols in the world has actually made this more marketable. When combined with the gender mecha passing through something of a resurgence itself, it can help the next Macross The anime is greater success than the franchise has never seen.
Music is the most important part of the macross
Macross franchise has always put Japanese culture at the heart of the anime
Macross started with the 1982 anime Super dimension Fortress MacrossRelease a few years after the original Gundam mobile costume. While Macross was made in the same vein as the first real robot Mecha anime, the series was notably different. As some of the super robots leads beforehand, Macross He represented humanity going to war against extraterrestrial invaders (Zentradi), but general science was more in the real militarized robot mold. Something he had that no other anime mecha had in advance, however, was the importance of music.
Macross had a soundtrack that was actually part of the story, with the fictitious singer Lynn Minmay part of the distribution. His music was not only appreciated by human characters, but also by the Alien Zentradi, with their exhibition to human culture which makes them want to be part of human society. This explores the effect of art and music on culture as a whole and how it can be a factor of union, even among the military rivals. The songs have several times played in combat scenes and even “autonomized” the fighters, draw more line in the sand in which this anime mecha was different from Gundam.

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Lynn Minmay was one of the many fictitious idols of Macross franchiseAnd she was followed by characters such as Sharon Apple and Ranka Lee. They pushed the anime beyond the Mecha fans base, and that helped create the very idea of fictitious “virtual idols”. This concept can be seen in many other franchises and brands, of the Idolmaster Anime to the vocaloid singer Hatsune Miku. Likewise, the visuals of Macross Among several other classic anime from the 1980s were used to create the clips and the aesthetics of songs in the Vaporwave genre and the Spinoff Future Funk Genre.
Given how these are both linked to the very idea of nostalgia, consumerism and pop culture, he made virtual idols and Macross Come and complete the loop, in a way. This is mainly due to the way in which Lynn Minmay’s music was revealing of the 1980s, while being futuristic. Macross 7 had the fictitious group “Fire Bomber” in a similar role, although this group has a sound more based on rock. Likewise, Ranka Lee Macross border was a mirror of modern j-pop idols, once again, making culture complete through the culture that the franchise inspired. Now the next Macross The anime is already manipulated testing For the new franchise singer, showing how important music is.
Anime and Idol mecha groups are huge international successes
The genus anime sees a modern resurgence
The anime in the 2010s recovered from a brief collapse which appeared from the manga accident of the late 2000s to become an international juggernaut. Anime and manga are currently greater than ever, the late 2010s seeing Shōnen reaching new heights. Franchises such as My university hero,, Demon tube And others anime have become one of the greatest in the world, to the point where they now dominate the conversation of pop culture in a way to which certain Hollywood films were. Shonen Anime was not the only success in this new era, with Shojo and Slice Life dramas which also find a wider audience.
Unfortunately, a genre that was not part of this number was Mecha anime, which has slowed down a lot since the 2000s and especially the 1990s. The new anime mecha franchises were rare in the 2010s, with success Darling in Franxx Have a fairly controversial reception. Even the venerable Gundam was not quite what it had been, with new entries such as Mobile costume Gundam Age Do not find an audience. Things could finally turn around, especially given the popular animates as a whole. Mobile Gundam costume: Mercury Witch succeeded, winning new fans for the franchise and the genre.

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2024 saw the release of Gundam: Requiem for revengewhich was one of the largest versions of Netflix streaming of the year. It is with the return of the cosmic era with Mobile Gundam Freedom costumeThe most successful film in the history of the franchise. These productions all started the 2020s for good Gundamand the new anime of the mecha franchise, Mobile Gundam Gquuuuux costumeis already ready to be a success in 2025. Geass code came back to the importance a little with his own new films, while the Gridman Universe The Recue Recue of a Tokusatsu brand forgotten as an anime franchise.
Although it is still not as omnipresent as in the 80s and 1990s, the gender Mecha finally saw a return to a level of prominence that many fans have not planned. Completely independent of this is the rise in the culture of idols around the world. The years 2010 saw K-Pop and Korean dramas become almost as large as the anime, the K-Pop groups being in fact better known than many J-Pop singers behind the themed songs for the most popular anime. Korean and Japanese groups of boys and groups of girls are a concept that consumers in the world now understand, which explains the success of the anime such as Oshi no ko (An anime and a manga that leans in the Japanese idol industry).
There is a general Asian wave in popular culture, with concerts for Japanese and Korean musical artists increasingly common in the West. On paper, it has nothing to do with mecha and is not relevant to the genre that removes its old square in the anime. At the same time, it could make a particular anime in particular a real competitor of the Sunrise’s darling, Gundam.
How macross can use music to separate more from Gundam
Multimedia success can change the ranking of the largest anime mecha
Obviously, a virtual idol similar to Lynn Minmay will be present in the next Macross anime, which is ironically produced by sunrise (the company that manages the many Gundam anime). Through her, several successful songs and concerts can be expected, and now is the ideal time for them to go out. The mutual rise in the music of the Japanese anime and idol can propel Macross Like never before, and it’s a marketing tool that Gundam doesn’t. There are still concerts for Macross 7fire bomber, and while some of the songs in Gundam The anime was popular, they have nothing at this level.

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If the new Macross The anime can push an idol in the vein of Ranka Lee or Lynn Minmay, the anime has a fictitious character who can share the proverbial scene with some of the greatest musical talents K-Pop and J-Pop. The new Macross Idol can win fans through his music, reaching an audience who may not consult mecha anime. Likewise, those who cannot have enough Macross will increase the volume of these songs, creating the environment for successful concerts, media sales and other places. It is similar to the multimedia approach used in certain anime brands in the 1990s, as Is currently work And Sakura warsAnd this allowed the divergent incarnations of brands to coexist and strengthen property as a whole.
Of course, he will do so by music, which is more marketable and universal, giving Macross The potential to be the most common anime brand. This helps most Macross Anime was published internationally on Hulu, giving fans around the world a chance to benefit them. It could make it even more competitive with GundamAnd it seems to be something that Sunrise realizes. In the end, one or the other anime franchise which presents itself in the lead will only benefit fans, and the end result will probably be a resurgence of Macha Anime and some great songs.
