From April 10 to May 25, 2025, Sanrio fans around the world were able to vote for their favorite mascots in the official company’s official classification competition for 2025. This year marked the 40th anniversary of the final classification, and during a live ceremony from Yokohama, in Japan, the final results are now underway, with 63.160,696 votes distributed in total.

The provisional results announced on May 13 have shown that out of the 90 characters in total in the 2025 ranking, Pompompurin took the lead, both overall and for international votes. In the global category, the popular Golden Retriever was followed by Cinnamoroll in second place, Pochacco in third, Kuromi in fourth and hello Kitty in fifth. THE final results The announcement took place in the same way, Pompurin said the most popular Sanrio’s most popular character in the whole. Readers can consult the list of the first 10 below.

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The 10 best results in Sanrio characters for 2025 (overall)

1. Pompurin

2. Cannamoroll

3. Pochacoco

4. Kuromi

5. Hello Kitty

6. My melody

7. Small twin stars

8. Hangyodon

9. TUXEDO SAM

10. Turn off

Although Hello Kitty has once again missed in place No. 1 of the 2025 character’s vote, she remains the first place in the hearts of many fans around the world. This is particularly the case in the United States, where the popularity of Kawaii’s mascot often sees its front and the center in many collaborations with major brands. In recent months, they have included official multisgments with companies such as Crocs, Puma, Lush, The Cream Shop, Peeps and even Minecraft.

Meanwhile, Pompomurin’s victory marks the first time that Cinnamoroll is withdrawn from position n ° 1 overall for five years; The latter character had won all the official rankings of Sanrio characters from 2020 to 2024. Pompurin had not won the characters’ ranking for nine years, the previous time in 2016. Other major winners in 2025 also include Pekkle The Duck, which has entered the top 10 for the first time since 1994 – 31 years ago. International results specific to many countries have also been announced in the ceremony. In the United States, the results played with a big difference, with Pochacoco in third place, second chococate and Pompompurin taking place n ° 1.

First movie

Hello Kitty: Cinderella (1989)

Movie

Hello Kitty in the sleeping princess (1991)

First TV show

Hello Kitty’s Furry Tale Theater (1987)

Last TV show

Hello Kitty and his Adventures Supercuctors (2020)

Source: Sanrio Fes 2025 Livestream, Sanrio