The Chinese company lives a historical success thanks to its game of Marvel stars

When we talk about giants of video games, we usually think of names such as Ubisoft, EA or Bethesda. However, Netease managed to take a support point in that Olympus player With a strategy that combines large licenses, very solid your own titles and a constant commitment for the mobile market. This 2025, the company lives its best year and a good part of the fault Rivals marvelA project that has conquered thousands of players and that made the company one of the main protagonists of the sector.

Marvel rivals as successful pilar

The master game arrived when Netease decided to bet with a multiplayer heroes shooter in style OverwatchBut with the advantage of having the entire Pantheon Marvel on his list. The result was a title that Not only does he have fans of the comic and cinema faithful, but he also seduced a much wider audienceshowing that the Marvel formula still has petrol for a while.

One of the most commented aspects is that Marvel Rivals maintains very solid figures players even a year after its launch. On the PC, the game continues to overcome the barrier of 100,000 daily users, not to mention the console market, where the figure is expected to be equally impressive. This consistency has allowed the network Overwatch.

The game is not exempt from disputes: shortly after his premiere, the responsible study suffered mass layoffs, which temporarily obscured the euphoria of the launch. However, over the months, the title has established itself how The Golden Egg Gallina For the company and everything indicates that the notary will continue to bet in a determined way to expand it in the coming years.

An increasingly varied catalog

While Marvel Rivals is the great economic engine of NeteaseThe company has not formed with a single success. In the multiplayer field, Fragpunk He won excellent reviews and a bright premiere in Steam with over 100,000 players from the first day. On the other hand, titles like Rabbit rusty They have shown that the company can also offer smaller and experimental proposals without losing quality.

In the field of survival and science fiction, Once human has maintained an active community, while in mobile phones, franchising such as Racing teachers or others Destiny: Rising strengthen the network position as An essential actor in the battle of mobile games. This combination of products guarantees that the company does not depend exclusively on a single title, although it is clear that Marvel is, for the moment, its most powerful letter.

Of Uncharted style mobility

In addition to its multiplayer game line, Netease is preparing An ambitious project for a player with air Unexplored. This movement is a declaration of intentions: society wants to demonstrate that it can compete with the great exclusive of PlayStation, offering high quality kinematic experiences that can attract both the western and Asian public.

The goal is clear: Do not limit the mobile market or free gameBut consolidate as a global developer able to stand on all fronts. If they manage to combine these games with the attraction of Rivals marvelNetease could become a true titan in the sector in a few years.

A direct rival for the giants of the game

The case of Netease is interesting because it reflects how it has reached a company previously seen as a secondary school against Tencent Positioned as one of the most profitable editors in the world. It is worth studying the ability to combine popular licenses, innovation in the playability and loyalty of the players.

If something clarifies this year, that’s the one Marvel Rivals was not a lucky isolated blow, but the tip of a very ambitious strategy. And while the competition struggles to maintain its communities active, Netease seems to have found the formula to continue growing.