A veteran of the sector ensures that the next title of the GTA saga goes beyond what we understand by overproduction

For years we have used to listening to the term Aaa As a synonym of great budget, hundreds of gigantic marketing and marketing campaigns. But it looks like that GTA 6 He wants to break that staircase. Nigel LowrieCO -Returning Digital, dared to say that the Rockstar game enters the ground “AAAAA”An invented category that, according to him, reflects that it is “bigger than anything else”. In a speech with ign, Lowrie clarified: “There are AAA games and then there are AAAA, but I would say that the great theft is potentially the AAAAA game; it is simply larger than scale, brought and in the cultural impact it has”.

More than a video game

The idea is not crazy if we consider it Each delivery of the saga has marked the time. GTA V. It is still a phenomenon more than a decade after its launch, with millionaire sales and an online community that refuses to disappear. Therefore, Lowrie underlines it major rival of GTA 6 It could be your predecessorSomething that few franchises can boast.

This “AAAA” is not an official label or a recognized category, rather an exaggerated way to say that the game has an cultural and media weight that exceeds what we usually see in the sector.

The “AAAA” debate

This should be remembered It is not the first time that this term is used. Ubisoft has already taken many criticism when he described Skull and bones As AAAA title, the same thing that Microsoft did at that moment with the deceased study the initiative. In both cases, the label was felt more as a marketing tool than a real description.

Therefore, many in the sector see the concept of “AAAA” as something more based on vibrations than on concrete figures: There is no budget or the staff who define it. What is certain is that GTA 6 It aims to be the most anticipated title of the decade and any competitor who dares to coincide with its launch the risk of being eclipsed.

The other face of the currency

Curiously, Returning the digital joke with the idea of ​​launching a game on the same day as GTA 6whose premiere is scheduled for May next year. However, Lowrie admitted that it would be crazy to put the visibility and sales of his titles at risk against a giant of that caliber. In fact, he mentioned the delay of Small steps Not hit Hollow Knight: Silksongrecognize Each game needs its own space to shine.

In the words of Lowrie itself: “I can’t take an A/B test with reality. Maybe the baby steps would have worked in September, but I am willing to risk the future of a team that worked for five years to control it? No. They wanted their attention and I couldn’t agree anymore”.

A phenomenon that transcends generations

If something clarifies this discussion, that’s that Rockstar not only competes in sales, but in cultural relevance. GTA It has gone from being a simple video game to become a social reference, with parodies, disputes and iconic moments recorded in the collective memory.

Calling him “AAAA” may seem ridiculous, but there is an interesting background: what other title generates expectations of this caliber even before leaving? What other editors of the game forces and whole studies to renovate their launch calendars? Few, very few.

In short, GTA 6 It seems willing to do it Redefine the scope of what we understand from blockbuster in the world of video gameAnd although the term “AAAA” is more a meme than a real category, it reflects well that feeling that we are facing something that will mark a before and after.