That the world of video games is already very mature is something we all know. And there are many sectors and cities that have been paying attention to the world of gaming for some time. Today we talk about a new great event just presented: the GEM Awards.

GEM Awards: what is it?

Some of you will already know proposals like Madrid in the matchwhere the capital of Spain offers workshops, courses, conferences and presentations on everything related to the world of gaming. Now, another important point in the geography of the Spanish game will be Seville.

Him Name of the GEM Awards It has its reason for being: the creators of this event were looking for a name that would match a video game event and thought that the gem was a perfect object, since it appears in a multitude of video games, in addition to the shape of the gem, with these facets reminiscent of those polygons that we see so much in video games.

On the other hand, we were looking for a name that was short and memorable. And finally, the word GEM reminds us of this other awards whose trophy has its own name like the Grammys or the Oscars. Additionally, this image of the gem will be used to illustrate the different games that will be featured at the gala.

The Gem Awards will therefore be the first global video game event where, in the words of Pedro David García, Project Director of this event “we really want community to matter. We want to ensure that in the world of video games, thanks to the brands, the cities, the partners, but also the authorities, the press… this audience that is so passionate about video games can be truly listened to and can be a connection with all these brands.

The history of the GEM Awards

Press GEM It was born from a need that those responsible saw within the gaming community. Their goal is to create something very fun, very engaging and that connects with this large audience of gamers. The goal is to offer an attractive and exciting experience, in which the players themselves also see their own voice reflected.

“The Spanish-speaking community has a large number of gamers. We are a large community, which loves the world of video games and we have decided to take this step and create a video game gala that also had its own voice and above all that it connected with the public”

Who is behind the GEM Awards?

To do this, three companies have joined forces. On the one hand there is DFWa marketing agency founded in Singapore in 2012, specialized for several years in influencer relations and event management such as bringing the first official Doraemon exhibition outside Japan or the Digital Fashion Week Show

Secondly we find wowcompany specialized in the creation and production of experiences. Right now they have the musical “Los pilars de la tierra” in Madrid and are responsible for important events such as the Latin Grammys in 2023.

Finally we have Study characterwho are dedicated to branding, design, videography, etc.

This will be the GEM Awards gala

“Spectators will have unforgettable experiences with live interactions and a voting system that will influence the development of the event.”

The physical location will take place in Seville (in FIBES), chosen for being a visitor-friendly city recognized worldwide.

It will take place from 24 to 27 Aprilwith a professional appearance on the 24th and 25th and open to the general public on the 26th and 27th. It will be Saturday the 26th, around 8pm, when the gala will begin. The times will be: Saturday from 11:00 to 19:00 and the gala from 20:00 to 23:30 (approximately). And on Sunday it will be open from 11am to 7pm.

Activities at the GEM Awards

we will have different spaces and experiences among which we can highlight:

• video game tournament – Of different genres and with interesting prizes
• portico area – Consoles and arcade machines to enjoy classic games
• Stands – Shops to purchase all the merchandising we want, as well as the services of the event sponsors.
• Workshops – Educational and learning sessions on various aspects of video games, led by expert players: game development, graphic design, narrative, etc.
• Cosplay – something essential that gives color and warmth to this type of event. In addition to being able to attend in costume, we will have the opportunity to attend creative workshops, interactive panels and, of course, a cosplay competition where the winner will be able to present one of the gala prizes.

It will also be there a charity raffle where a “special” object will be loaned to be auctioned and the proceeds will go to its destination Game therapy. Prizes will include live performances, surprises, exclusive game previews and the GEM of the year.

Gem of the year

This will consist of a fun race in the purest Eurovision style where each country will be represented by influencers.

It will consist of a innovative and fun voting system to choose the best game of the yearand where the vote count will appear by country, escaping from other more “serious” and boring voting systems.

Additionally, representatives from sponsoring brands, press and content creators will present prizes and participate in various activities, all based on audience votes. More than 45 gaming influencers will participate and entertainment to directly support this initiative.

And not only will AAA games be rewarded, but they will beand will pay attention to indie games and all media: consoles, computers, mobile phones, streaming, etc.

The space (Fibe de Sevilla) can accommodate approximately 15,000 visitors in person. And I say it personally because The gala will have a hybrid character, in person and online. It will be broadcast on the main streaming platforms (Youtube or Twitch, for example).

The GEM platform is available on the web and through your app. We can register to interact (if we can’t attend in person) and where we can vote for all categories.

Game Awards Promotion combines the best of each of the different video production events to offer something new and above all, the conversation they want to have with the gaming community is very direct, a colloquial communication that distances itself from the serious stereotype we are used to at this type of gala.

The idea is that it’s not just a gala, but a celebration of the world of gaming with surprises and memorable momentswhere brands, influencers and above all the gamer community create and live an experience never seen before.