Disney Productions is experiencing a major downturn not only in Marvel Studios projects, but in animated ventures like Marvel’s, and Bob Iger is looking for a solution.

In the Marvel Cinematic Universe, a titanic encounter took place behind the cameras, not on screen. Disney boss Bob Iger has described the Marvels project, which promises stars and galaxies, but has so far failed to perform as well as expected at the box office.

The creative challenge in the production of “The Marvels”.

In a recent interview at the NYT Dealbook Summit, Iger shared critical thoughts on the film, suggesting that a critical element was missing during its creation: executive control. This absence, exacerbated by the restrictions of the Covid-19 pandemic, resulted in a product that, despite its great ambitions, did not meet the expectations of success.

“The Marvels” represents the cosmic continuation of Captain Marvel, with Brie Larson reprising her role as Carol Danvers. With her as Kamala Khan/Ms. Marvel, starring Iman Vellani, and Monica Rambeau/Foton, starring Teyonah Paris. The film is not only the 2019 “Captain Marvel” sequel, but also the 2022 miniseries “Ms. “wonderful”

Directed by Nia DaCosta and a script she co-wrote with Megan McDonnell and Elisa Karasik, the film embarks on a journey that brings together new and veteran actors from the Marvel Cinematic Universe. From Zawe Ashton to Samuel L.

Film, like any art form, is influenced by the context of its production. In the case of “The Marvels”, the effect of the epidemic is not only the logistics of the production, but, as Iger suggests, the quality of the final product. The lack of constant and direct control from executives was a void that seemed to reverberate throughout the framework.

Marvel’s new creative direction for the future

Looking to the future, Iger emphasized the need to reorient the studio’s creative direction. His priority is clear: renewing Marvel’s artistic vision. This approach is not just a response to the challenges presented by the “fantasists”, but a step in the constant evolution of the universe that has occupied the minds of millions of people.

In short, “The Incredibles” is not just a superhero story, but a lesson in managing creative projects in uncertain times. With Iger’s art and the passion of the Marvel team, the future promises to be as bright as the stars who star in their films.

“Wonders” was a hit at the box office

The disappointing performance of “The Marvels” at the box office made him think deeply about the possible reasons. In addition to the lack of executive control identified by Bob Iger, there are other factors that may have influenced this outcome.

First, the movie market has experienced a major shift due to the pandemic, with audiences accustomed to consuming content on streaming platforms. This trend has reduced movie theater attendance, which has impacted films that typically rely on strong box office openings.

Additionally, the saturation of the superhero genre could have played a role in the decline in interest. With so many movies and series available, viewers can look for fresh and different stories. “The Incredibles,” despite attempts at creativity, may not be able to stand out enough to capture the attention of a growing audience.

Finally, audience expectations have evolved, and films that fail to resonate deeply with their audiences, both narratively and representationally, may not have the desired impact. In conclusion, the performance of “The Marvels” at the box office is a reflection of the changed cinematographic environment and the new needs of contemporary audiences.