The two brands are announcing a unique collaboration with special edition cookies and offering exclusive prizes including Xbox Series S x OREO consoles.
OREO, the world’s leading cookie brand* owned by Mondelēz International, Inc. (NASDAQ: MDLZ), reaches out into the world game through a collaboration with Xbox, the international video game giant. This iconic alliance in both sectors is a source of immense pride for the company as it is undoubtedly an activation that will delight its fans across Europe.
The new limited edition of OREO and Xbox cookies, the result of this collaboration, has been available in Spain since January 2023. An edition that, for the first time in the history of the company, will show six different reliefs on its cookies, recognizable in the world of game: the logo of the famous Microsoft game console and the popular buttons on its controller.
“At OREO, we’re constantly looking for ways to fill the world with fun moments that bring people together, which is why we’re so excited for our fans to enjoy this collaboration with Xbox and show their fun side.”has declared Alberto Castillo, Senior Brand Manager of OREO in Spain.
In addition to the design of the various reliefs, OREO and Xbox have developed various custom “skins” for three of the most popular games on the platform: an OREO “Parade Ground” armor for Halo infiniteone OREO “Valiant Corsair” pcs Sea of Thieves and a “2009 Pagani Zonda Cinque Roadster” OREO Edition for Forza Horizon 5. Users will be able to get this exclusive content by scanning the Xbox Special Edition OREO cookies and finding out the hidden code.
Likewise, by entering the code found in any pack of OREO cookies, consumers will gain access to the incredible prizes offered by the promotion: 8,000 Xbox Game Pass (3-month subscription), 5 Xbox Series S consoles, a circuit experience or one of 3 Xbox Series S OREO Limited Edition consoles, which is an exclusive console designed by Xbox and OREO that will excite fans of both brands. In the case of the Xbox Series S console, for the first time, it will be transformed into an iconic OREO cookie dipped in milk.
However, it is not the first time that OREO has carried out a collaboration of this magnitude. In 2021 he joined the star singer Lady Gaga and last year, in January 2022, he collaborated with the launch of the new film by Batmanone of Marvel’s most prominent superheroes.
OREO and Xbox cookies are limited edition and will be available while stocks last at all regular stores.
All consumers who are legally resident in Spain and over 18 years of age and who wish to participate in the campaign can do so through www.oreo.eu until 25 May 2023.
*Source: Euromonitor Int. Ltd; Snacks 2023 edition; Sweet Biscuits brand share of retail sales by value by 2022.
