A24’s low-budget horror film, I saw the TV glowunderperformed at the box office in May, despite generally positive reviews. However, after landing on Max, the film is gaining momentum on the streaming charts, rivaling some of the most popular films of the year.

I saw the TV glow was released theatrically on May 17 after debuting at the Sundance Film Festival in January, and the film failed to garner enough attention to be considered a financial success. The film grossed $5.3 million on a reported $10 million budget, which is by no means a blow to A24, but a bit disappointing given that the film received widespread praise from the from critics and the public. I saw the TV glow currently holds an 84% score on Rotten Tomatoes from critics, with a score of 71% from audiences. The film also holds a pretty high rating of 3.6 out of 5 on Letterboxd. I saw the TV glow was directed by Jane Schoenbrun and stars Justice Smith, Brigette Lundy-Paine, Ian Foreman, Helena Howard and Lindsey Jordan.

While I saw the TV glow may not have garnered the attention A24 desired during its theatrical release, the film has apparently found a second life on streaming. According to Reelbonne, I saw the TV glow ranks as the ninth most-watched movie streaming for the week of September 26 to October 26. 2. Apple TV+ Wolves currently holds the top spot on the list, followed by another A24 film Civil war in second, and the mega hit of Pixar Inside Out 2 occupies third place. A24’s horror film beat Netflix’s Rebel Crestwhich is still working quite well since its launch on the platform on September 6.

A24 has big potential hits ahead

I saw the TV glow may not have been a big hit in theaters, but A24 will soon be releasing a few films in theaters that have the potential to generate big business. The horror film hits theaters on November 8 Hereticwith the legendary Hugh Grant. The official synopsis of Heretic It reads: “Two young missionaries are forced to prove their faith when they knock on the wrong door and are greeted by an evil Mr. Reed, trapped in his deadly game of cat and mouse. » The film is directed by Scott Beck and Bryan Woods, who previously directed 65with Adam Driver. The official trailer released by A24 has been viewed 13 million times, a potentially interesting sign indicating strong public interest in seeing the film.

A24 also has some prime real estate during the holiday season, as seen in their film Little girl starring Nicole Kidman hits theaters on Christmas Day. However, A24’s film, which centers on a love story, will face tough competition. Little girl will have to deal with Robert Eggers’ next film, Nosferatu, and the upcoming musical biopic A complete strangerwhich focuses on the iconic Bob Dylan’s rise to the top of the music industry.

I saw the TV glow is now streaming on Max.

Source: Reelgood