The huge success of the Barbie movie starring Margot Robbie has pushed Mattel to continue bringing the franchise to the big screen
Him resounding success of the Barbie live action moviedirected by Greta Gerwigleft everyone speechless. With more than billions of dollars box office gross, not surprisingly Mattel they are looking for ways to expand the universe of her iconic doll. And according to the latest reports, the next big bet could be in Barbie animated movie.
The portal Puck revealed that Mattel is in talks with Illuminationthe company behind the successes pleases Crane, My Favorite Villain And Minionsbring Barbie in the world of animation. Thanks to this Mattel owns the animation rights to BarbieThis project could go ahead without interfering with plans for a possible followed live it is said with Warner Brothers.
Will this be Barbie’s next big adventure?
Despite the Fans Excite Over New Barbie MovieNot all members of the team behind the live-action film seem enthusiastic. According to the report, Margot Robbie And Greta Gerwig Wouldn’t Be So Enthusiastic About the Idea of an Animated Version. Both expressed their certainty caution in continuing with a live-action sequel despite the overwhelming success of the first film, and this reluctance seems to extend to the animated project as well.
This disinterest could be related to the desire to preserve the integrity and the freshness of the original film, which he managed to capture the public’s imagination reinventing Barbie in a way that few expected. Even so, with the overwhelming success that you had, it’s understandable Mattel wants to explore all the possibilities to keep Barbie in the cultural conversation.
Barbie, the queen of the box office
Since its premiere, Barbie has become the highest-grossing film in Warner Bros. history and the highest-grossing film of 2023, with over $1.44 billion globally. Its main competitor, The movie Super Mario Bros. from Illumination, raised 1.36 billion, and a sequel has already been announced.
In addition to his commercial success, Barbie has managed to stand out in awards season, winning an Oscar and several Grammysall while competing with big titles like Oppenheimer And Mission: Impossible – Death Estimation. AND The success not only consolidates Barbie as a renewed cultural iconbut it also highlights the power that large franchises still have when managed creativity and vision.
What is the future of Barbie and Mattel?
Despite the apparent lack of enthusiasm From Gerwig And RobbieHim Mattel CEO Ynon Kreizhe hinted at the possibility of a Barbie sequel and others spin off focus on their characters. However, Kreiz was cautious about it, probably to avoid creating too high expectations.. On the other handPam Abdy, co-CEO of Warner Bros., confirmed that she is talking to Gerwig about a followed live have been frequent. The possibility of a has even been hypothesized Ken spin-off with Ryan Gosling.
In the meantime, Mattel Films continues with other projects to bring its most popular toys to the big screen. One of the most notable is the Hot Wheels movie, which will be produced by JJ Abrams and promises to be an “emotional” and “thrilling” adventure. Another project under development is the film about Barney, the beloved purple dinosaur, which will star the talent of Daniel KaluuyaAcademy Award.
With these projects underway, Mattel is clearly committed to expanding its presence in the cinemabetting on a mix of nostalgia and new stories that capture both long-time fans and new audiences.
Barbie is still available for streaming on Max and in physical format for those who want to relive the magic of this incredible reinvention of an icon who, it seems, still has many stories to tell.